John Crews Launches MISSILE BAITS
Serious Soft Plastic Baits designed by
Pro Anglers for Serious Anglers

SALEM, Va. (Jan. 5, 2012) – With more than 10 years as a professional angler on the nation’s top circuits, John Crews brings his design and tournament experience into the market with the launch of MISSILE BAITS.

MISSILE BAITS provides serious anglers with new baits designed by a professional angler who has tested them on some of the nation’s best waters. Having already proven his mettle as a designer of top crankbaits with SPRO, Crews enters the world of soft plastics with MISSILE BAITS.

“This is a project I have been planning for quite a while,” said Crews, who has fished at the top tournament levels for 11 years. “The designs are all custom, unique, and exactly what we need on the pro tour. If MISSILE BAITS are good enough for me to compete with on tour, we know we will be providing anglers of all skill levels with soft plastics that they can have success with and immediate confidence in.”

MISSILE BAITS offers five custom shapes:

— the D Bomb, a 4.5-inch beaver-style with a ribbed body and flappers designed for extra action

— the Tomahawk, an 8.75-inch double ribbon tail that gives extra action in a proven-sized worm.

— the Twin Turbo, a 3.3-inch twin tail grub that can be Texas-rigged, fished as a jig trailer and more

— the Drop Craw, a slender, 3-inch crawfish shaped bait designed for fishing on a drop shot

— the Missile Craw, a 4-inch crawfish-shaped bait with a uniquely designed hook slot for tremendous hookups. The Missile Craw can be used as a punch bait, pitch bait or even on a shaky head.

MISSILE BAITS will be offered at a suggested retail of $3.99, providing anglers with a value-minded lineup of baits produced by anglers with championship experience.

Three-time Bassmaster champion Ish Monroe of California will join Crews in promoting MISSILE BAITS. Monroe will be fishing with MISSILE BAITS during the 2012 tournament season.

Monroe said he knows the new MISSILE BAITS lures will be effective for him on tour.

“Over my career, I have gotten very particular about what is on my line when money and championships are at stake,” he said. “The designs we have with MISSILE BAITS are dialed in perfectly. I can’t wait to use these new soft plastic baits across the country! I am going to flip, pitch, and cast my way to victory with MISSILE BAITS.”

Pro-engineered MISSILE BAITS is ready to launch into the marketplace, aimed to deliver results to anglers on the water and for retailers on their shelves. MISSILE BAITS is constructed to provide ample opportunity for the tackle retailer and a value-minded approach for the consumer. MISSILE BAITS is open for dealer inquiries.

MISSILE BAITS is a small company dedicated to creating serious soft plastic baits to help anglers catch more fish. The designs are straight off the top-level professional bass tour. Based in Salem, Va., MISSILE BAITS works relentlessly to make the best baits, show their customers how to use them and stay on the cutting edge of bass fishing. New products and videos will continue to blast off into 2012 and beyond.

Visit www.MISSILEBAITS.com for videos, tips, forums, and more.

John Crews
MISSILE BAITS

P.O. Box 1045

Salem, VA 24153

Phone: (855) HOOKSET (855-466-5738)

www.MISSILEBAITS.com

john@missilebaits.com